Posts Tagged ‘nielson’

Getting off the couch

BLOGGER: JEFF BARAK If you’re an American pay-TV provider, what do you want first: the good news or the bad? The good news is that nine out of 10 American households have a TV subscription with operators like Comcast, AT&T, Dish or DirectTV, and that they get plenty of use out of it. In fact, [...]

If phone calls are a thing of the past, now what?

BLOGGER: JEFF BARAK The irony behind the tremendous growth of smartphones is, of course, the fact that people are making fewer telephone calls.  In an enlightening blog in Wired, Clive Thompson makes the argument that the phone call is dead, pointing out that the younger generation “doesn’t make phone calls, because everyone is in constant, [...]

Not so smart

BLOGGER: JEFF BARAK A staggering 25% of all smartphone users in the United States are not using their smartphones for anything aside from voice calls and text messaging, according to a fascinating piece of research recently published by Nielsen. Although the study found that average data consumption in the US increased from about 90MB per [...]