Porter’s Place: a Marketing Strategy Blog is a forum for me to bring unique marketing campaigns to your attention, share analysis of service providers’ marketing strategies, discuss general market trends and report on important Amdocs events. I want to start a dialogue, so don’t be shy with your comments.
- Big Data = Big Business Opportunity
Do you like the term “Big Data”? It is actually a misnomer,>>
- “Partnership” – No Longer a Dirty Word
“Partnership” used to be a dirty word in the service provider world.>>
- Back to School Offers
Yes, it’s that time again! Vacation is over and the kids are>>
- Going for the Gold in London
Are you excited for the start of the 2012 Olympic Games tomorrow?>>
- Is 4G “Can’t Miss” for Service Providers?
4G/LTE is the future. The additional network capacity will enable service providers>>
- Big Data = Big Business Opportunity
- Pradeep Agrawal said I am interested in Big Data Analysis.
- Yatender Sharma said “Big Data” is a buzz word today and is...
- Sachin said Well said and further to be taken forward for awar...
- fuzhi said Good information, for Big Data the essence is not...
- Arik said The opportunity for Amdocs of course seems obvious...
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Category Archives: Quality of Service
“Partnership” used to be a dirty word in the service provider world. During the not-so-long-ago era when walled gardens were seen as the future, service providers invested in dedicated portals in an attempt to keep customers locked into their environments. Luckily for consumers, times have changed. A recent survey conducted by leading research firm Coleman Parkes took a deeper look at the relationships between service providers, over-the-top (OTT) players (a generic term for companies that offer services over a network that they don’t own) and device manufacturers. The good news is that 70 percent of service providers view OTT players ... More >>
Are you excited for the start of the 2012 Olympic Games tomorrow? Although I’m not a huge sports fan, there is something magical about the world’s nations coming together to test human limits and create magical moments. As a young child, I still remember my family’s excitement when Nadia Comaneci scored a perfect 10 for the first time in modern Olympic gymnastics history. People across the globe jumped to their feet and cheered for the young Romanian gymnast’s amazing performance. The 2012 Olympic Games in London promises to be a global spectacle that attracts billions of viewers. Global consumer brands, such ... More >>
I have always loved celebrating birthdays. Should I be embarrassed to admit that I was notorious among my friends for leaving them little notes stating exactly how many days were left until my b-day? Maybe this is why I am especially excited about Amdocs’ 30th birthday celebration. In today’s ever-changing world, turning 30 is a significant milestone (at least that is what friends have told me). As part of the planning of this milestone, Amdocs Global Marketing has strategically repositioned our company. We want to ensure that the market knows not only WHAT we do, but also WHO we are. ... More >>
After YouTube’s recent announcement “that even more talented creators and original entertainment will soon join” the site, some commentators focused on the death of “amateur hour.” (Personally, I think there will always be room for homemade videos featuring cute cats and people spectacularly quitting their jobs). More >>
Microsoft is in the process of acquiring Skype – which has partnered with Facebook. Do these new developments signal that the sky is falling for service providers? The quick answer is “no.” First of all, some analysts are even predicting that partnering with Facebook may hurt Skype, turning it into a type of dumb pipe. Regardless of the outcome of that specific partnership, service providers would be wise to adopt a “If you can’t beat ‘em, join ‘em!” mentality, because although the immediate going might be rough, VoIP just might eventually stand for “Various Opportunities, Interesting Potential.” An example of ... More >>
In an effort to ease the data crunch, some providers are launching priority mobile broadband services. For instance, Singapore SingTel announced a new “Priority Pass” service that gives priority to customers on its existing 7.2 Mbps and 21 Mbps mobile broadband plans when the network is taxed. Executive VP Yuen Kuan Moon said the service will be a free add-on for customers and compared it to an “extra lane on the expressway” when Internet traffic becomes congested. Is this network discrimination? I don’t think so. It is important to note that this service is offered free to high value customers ... More >>