“Partnership” used to be a dirty word in the service provider world. During the not-so-long-ago era when walled gardens were seen as the future, service providers invested in dedicated portals in an attempt to keep customers locked into their environments. Luckily for consumers, times have changed. A recent survey conducted by leading research firm Coleman Parkes took a deeper look at the relationships between service providers, over-the-top (OTT) players (a generic term for companies that offer services over a network that they don’t own) and device manufacturers. The good news is that 70 percent of service providers view OTT players ... More >>
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Porter’s Place: a Marketing Strategy Blog is a forum for me to bring unique marketing campaigns to your attention, share analysis of service providers’ marketing strategies, discuss general market trends and report on important Amdocs events. I want to start a dialogue, so don’t be shy with your comments.
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- Big Data = Big Business Opportunity
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- “Partnership” – No Longer a Dirty Word
“Partnership” used to be a dirty word in the service provider world.>>
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- Big Data = Big Business Opportunity
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