Tag Archives: technical support

Lessons learned from Google’s failure

No doubt many service providers are cracking open the champagne at the news that Google is shutting its online mobile phone store. As Andy Rubin, Google’s head of mobile admitted: “It’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to choose from.” But before the celebration of an unusual Google failure gets underway, service providers should take a sober look at their own smartphone sales process. According to a recent survey, one out of six consumers are unaware of their smartphone’s advanced features or don’t know […]  More >>