Tag Archives: Quality of Experience

Why Some Consumers Keep the Cord

shutterstock_326997788Have you ever wondered why so many consumers continue to rely on their cable provider? There over 100 million cable subscribers in the USA, but only about 2% each year cutting the cord. Services like Netflix and Hulu are certainly lower-cost alternatives, but a survey last year showed that only one-third of Netflix subscribers have cut the cord. Clearly, there is something preventing a mass exodus from cable. Which brings us to quality of experience. Last year Hot Telecom surveyed over 4,700 consumers, and among their findings was this: over half of those surveyed cited data coverage and data download […]  More >>

Are You Delivering the Type of Experience that Drives Loyalty?

Smartphones enable pizza delivery, but poor quality of experience can mean pizza delivered to the wrong houseMNOs realize that the key to increasing their bottom line starts with quality of experience (QoE). Customers are increasingly dependent on their mobile devices. Smartphones are an extension of the user, enabling financial transactions, food delivery, music and video streaming, and much more. In today’s mobile world, a poor customer experience can send your customer running to another provider. In a recent poll, 46 percent of global consumers said that they would be willing to pay more for better data coverage and 42 percent said they would pay more for faster data downloads. Knowing your customer and how they use […]  More >>

Cash in on network quality of experience

Global survey shows consumers will pay more for improved quality of experienceDid you know that network quality of experience is a revenue generator? In a recent poll, 46 percent of global consumers said they were willing to pay more for better data coverage and 42 percent for better data download speeds.  Additionally, when asked how important some capabilities were in increasing consumer loyalty towards their provider, 55 percent cited data coverage and data download speeds. And North American and European subscribers were no exception to these trends. As you can see in the accompanying charts, consumers are willing to pay more for better data coverage, faster download speeds and speed boosters. […]  More >>