Category Archives: Wi-Fi Experience Solution

Building Value and Revenue with Wi-Fi Services

I recently vacationed with friends who were obsessed with posting their daily snaps to Instagram. Everywhere we went, I heard the familiar refrains: “Is there Wi-Fi here? Can you get a connection? It says I’m connected but I can’t get the page to load. This Wi-Fi service is terrible!” The digital experience is such a big part of our personal and working lives that we expect to be connected at all times – and more often than not, we turn to Wi-Fi. In a recent study, conducted by Hot Telecom of over 4,500 global consumers, from Hot Telecom, 79 percent […]  More >>

Status: Connected. Is that all there is to Wi-Fi?

The opportunity to evolve Wi-Fi to a service is out there.  Who will grab it first? Wi-Fi is becoming the “data dial tone”. We search for available networks, select those which sound friendly (hope they are!) and press the connect button. We get connected. But, is that all there is when it comes to Wi-Fi?  Is “status: connected” enough? With “free Wi-Fi”, come the risks. A recent study  in the UK showed that 36% of public hotspots in London are “completely unsecure”. Is this the price we pay for “free Wi-Fi”? To compromise the security of our connection and risk […]  More >>

A wish for a new kind of Wi-Fi

Dear service provider, I need a new kind of service from you – a premium quality Wi-Fi service. Everybody loves Wi-Fi. We already have it at home; we use it to connect to Internet over our DSL or cable. We let our friends share our home Wi-Fi, too. We access it on the go, using it at many public Wi-Fi hotspots. It works everywhere, and most of the time this public Wi-Fi is free. Or is it? We all glance far too quickly over terms and conditions and click “yes” on Wi-Fi signup pages, just to get “free” Wi-Fi access. […]  More >>