Tag Archives: #MWC15

Mobile World Congress Roundup – Monday, March 2

What’s been going on at Mobile World Congress? Today was dominated by the big-hitters announcing handsets, mobile financial services, smartwatches, and Google announcing its very own mobile network.  More >>

Network congested? Maybe your customers can help…

Customers expect great service no matter where they go, or when they go there. But it’s not always simple for mobile service providers to meet that expectation. Even as service providers invest in building out their networks to support growing mobile data demands and faster speeds, they find themselves unable to provide quality service to all their customers during peak times and in highly populated areas, such as subway stations or busy downtown districts.  More >>

Is consistent service across channels just a pipedream?

Have you ever seen a great new offer for a mobile service package advertised on TV, but when you went online to your account to take advantage of the offer, it wasn’t available? Well, it just happened to me again. Frustrated, I switched to my laptop and found the offer – but the sign-up process looked completely different to what I’m used to. Why is it so difficult to get the same look and feel from my service provider when using different channels? Whatever happened to the idea of a consistent user experience?  More >>

The 5 Dont’s of Reducing Time to Market

When aiming to improve the Time to Market factor in releasing new offers, there are five major elements that should be carefully examined. Falling prey to any of the following could mean the difference between timely offers, and a big pile of nothing. The question is, are any of these avoidable? And if so, how? Size IS Everything Check the size of your portfolio. Too many products and services blur the distinctive nature of a new offering, and weigh it down. These days, it’s not unusual for service providers to have over 450 distinct products and services in their portfolios, […]  More >>