Why consumers’ ‘always-on’ mentality is driving industry change

Customers and analysts spent time at the booth, outlining industry challenges

Customers and analysts spent time at the booth, outlining industry challenges

The ‘always on’ demands of an increasingly sophisticated, connected consumer are driving business change across multiple industries, not just telcos.

The discussion at Mobile World Congress 2017 from analysts and participants was around the imminent pressure those consumer expectations are imposing on established industry players.

Dr Mark Mortensen from Analysys Mason believes telcos need to change their operating models and truly embed digitisation in their operations if they are to succeed in this ‘instant gratification’ environment.

The consumer wants a seamless experience, whether in the home, work or on the move, says Grant Lenahan of Appledore Research Group.

For Steve Martin of Amdocs partner, Brocade, industry change and innovation will lead to opportunity, as well as new players entering the telco environment and challenging traditional incumbents.

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