‘Revenue Management’ Archive

The move to à la carte needs to be smart

Verizon just announced that come summertime they will be offering tiered pricing plans for data instead of the unlimited plans they’ve had so far. So, essentially, instead of having a $30 all-you-can-eat data plan, you will need to choose the right amount of data you want to use and that will come with its own price tag. If you’re using a lot of wireless data, you will pay accordingly.

Carrier billing? It’s a win-win-win situation

BLOGGER: JEFF BARAK AT&T’s decision to join T-Mobile and offer carrier billing in the US for Android Market (Google’s app store) should come as no surprise. As Michal Harris noted in a blog here late last year, the service providers’ market has fragmented, with over-the-top players, niche app vendors and expanding retailers muscling in on [...]

Are we there yet?

BLOGGER: SHAHAR YARDEN At the same time that the Super Bowl 2010 was taking place, I was boarding a flight from the US. As the plane left the gate, the pilot announced “Please turn off all your electronic devices … and that includes your NFL (National Football League) iPhone application!”  Looking around me, I watched [...]

Why just providing extra data capacity isn’t going to solve the problem

BLOGGER: JEFF BARAK As the New York Times pointed out this week, “every day, about a million new devices — computers, mobile phones, televisions and other things — are hooked up to the Internet…Most of this growth is occurring in developing countries, where the Web is dominant and applications stores and the like have made [...]