BLOGGER: JEFF BARAK In the past, television was seen as recession proof. People would cut back on entertainment outside the home, but would continue taking their TV package as they hunkered down to see out the downturn. That’s why it’s surprising that the news on the Pay TV front in North America isn’t better than [...]
BLOGGER: ANDY WESTON Mobile carriers have multi-million dollar advertising budgets at their disposal for building up brand strength and reputation. But its the personal touch points between a subscriber and its mobile carrier that play a more significant part in affecting how the subscriber perceives its carrier and the likelihood of the subscriber deciding to [...]
By: Yossi Zohar Why isn’t it easy to shop for a new mobile phone? With so many retail channels at my disposal and so much information at my fingertips, it should be quite simple and convenient. That’s the theory anyway. I started my research online, visiting different mobile operators’ web sites to try to narrow [...]
By: Jeff Barak No doubt many service providers are cracking open the champagne at the news that Google is shutting its online mobile phone store. As Andy Rubin, Google’s head of mobile admitted: “It’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service [...]
By Uri Gurevitz Ever gone to a service provider’s website, found the device you want and the price plan that suits you, then clicked on the “Order Now” button, just to get a message saying “To order now, call us at 1800XXXXXXX or leave your phone number and we will call you?” I have. And [...]
By Yossi Zohar I’ve noticed that most of my friends now have smartphones, which falls in line with Wireless Week’s prediction that the adoption rate of smartphones will reach 75% of the customer base within the next five years. But are service providers ready to reap the benefits? While this device revolution does present most [...]
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