I’m the mayor of Amdocs. No, really. Ok… I’ll admit, not in real life, and Eli – you probably don’t have to worry about me leading an uprising. But on foursquare, the location-based social network, I am the mayor of the Amdocs building where I work.
For those of you who don’t know what I’m [...]
It was around this time last year when I wrote a blog about the launch of the new Amdocs Product Support (APS) community.If you haven’t read it or you just want to refresh your memory go ahead, I’ll wait.
Done?
Great! Well in the 11 months since that blog was written, the APS community have been very [...]
Day 3 of Mobile World Congress 2011 is in the books. There definitely seemed to be fewer people still at the show, but the Amdocs booth was still full all day long. I ventured out a bit further today, to some of the other halls to see a bit more of what was being presented. [...]
It’s the end of day 2 at Mobile World Congress, and it’s been another busy one. First let me start by saying I did take some more time today to explore my surroundings. Didn’t get very far, but at least I checked out the neighborhood in Hall 8 and saw some pretty cool things.
On one [...]
If you work in the wireless industry and you’re active on Twitter, you’re probably familiar with #WirelessWednesday, a weekly hashtag used much like #FollowFriday, to promote people to follow in mobile. You also might be familiar with @WirelessWoman, who came up with Wireless Wednesday, and works tirelessly to promote it and all things wireless. Wait [...]
The incredibly popular social media blog Mashable recently published an article entitled “Understanding How and Why Facebook Users Interact with Brands.”
The article reported on a study done by ExactTarget on, among other things, how the Facebook population interacts with brands. The findings are interesting for all brands, but present a particularly interesting challenge for B2B, or [...]
A few weeks ago, I read an article on Mashable bashing Cisco’s attempt to copy Old Spice’s genius video campaign which went viral on YouTube and Twitter. The article was called Cisco Apes Old Spice Campaign, No One Notices. Now granted, maybe they were right — I didn’t actually notice the Cisco campaign until I read [...]
A few weeks ago, David Meerman Scott came to talk to us. Well, over video. But it was the best added-value marketing session I’ve ever attended. I got a lot out of it, and he said it’s cool if I share it with all of you:
First we talked about buyer personas, which I first heard [...]
Recently I was invited to a Gartner Regional Conference on the topic of Transitions: New Realities, Rules & Opportunities. While it is always nice to be invited anywhere, what drew me to this conference in particular was that Social Media featured prominently in many of the presentations on the agenda. But actually I found that [...]
Translation and social media – I think there’s a natural crossover here. With social media, it’s all of a sudden simple to communicate with people across time zone and geographical boundaries And though language used to be the one barrier that separates online, it’s recently become pretty easy to cross.
Last weekend I spent half an [...]
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