Are you talking to me? Social Media at Amdocs – a B2B social media blog

Just read a post on Fast Company, called For Brands, Being Human is the New Black. It’s all about the trend of brands focusing on portraying themselves as more open, honest, kind, down-to-earth, and I would add, accessible. I think it’s a trend we’ve seen for years, and the one aspect that wasn’t really mentioned [...]

I recently attended SocialTech 2010, a one-day conference in San Jose run by MarketingProfs that focused exclusively on social media for B2B – yes, an event organizer finally realized that we are our own niche! It was great to hear from so many different B2B companies about what they’re doing with social media, and hear from so many [...]