Time to Invest in Time to Market
Amdocs’ 2011 survey of 125 senior executives at wireless, wireline and cable providers from every region in the world, demonstrates that service providers who invest in addressing operational challenges can improve their time to market and positively impact their bottom line: those who invested reaped results!
While the majority of service providers (67%) reported they had failed to improve their time to market, 33% reported an improvement (by 20% on average – an impressive number). When asked for the key factors enabling this improvement:
- 81% cited improved project management and control
- 76% said it was a result of improving organizational alignment
- 65% reported business and operational support systems integration
The survey shows that service providers recognize the need to address operational challenges: 70% of service providers cited the need to modernize their operational environment in order to bring products to market faster.
However, the reality is that many service providers are still being held back by a silo’ed, legacy infrastructure that denies them the speed and agility needed to ensure constant updating of the services and applications they offer to customers. And the new market dynamics are making life even more challenging. 45% of service providers reported that the increasing demand for support of third-party services, such as app stores or IPTV and additional connected devices, has increased time to market.
With new market dynamics adding more complexity and the cost of introducing new services increasing, this failure to improve time to market can no longer be ignored. So, what’s the right approach to improving time to market?
As the survey shows, there’s no single area of OSS that provides the answer by itself. Those who invested in OSS did so in several areas, such as: better project management and control (providing a consolidated view of product, services and resources); B/OSS integration; simplifying the changes to systems and processes for new products; and improving organizational alignment.
By investing in these areas, service providers reaped significant rewards as their investment enabled them to operate in an agile, efficient way, allowing them to focus on their customers’ needs without being hampered by organizational structures or legacy systems infrastructure. Like companies in other global industries, service providers have invested in a process of industrialization to become more agile, efficient, productive and innovative. Stay tuned for the next blog, which will discuss the industrialized approach that the communication, entertainment and media industry will undergo.
Please note: this is part three of a five-part series:
[...] Part three [...]