Have you ever thought about how different your mobile data plan is today compared to even just 5 years ago? Subscribers are using their mobile devices more out of necessity than convenience these days, with constant access to email, the Internet, social media sites and video applications. Along with subscribers using more data, they are using it in vastly different ways – some use it for work and staying in touch, others use it for gaming, surfing the web and social networking – the bottom line is how can mobile service providers capitalize on their users increased and varying data appetites?
Upsell offers, that’s how.
Service providers can capitalize on this new market dynamic by offering their subscribers targeted upsell options for data usage in real-time. These could include:
- Upgrades to a higher data plan – offered when subscribers consistently reach or exceed their data limits
- Speed boost – temporary boost in bandwidth to ensure a smooth video viewing session
- Try-before-you-buy promotions – allowing users to preview a service before they sign up for a monthly plan
Upsell services offer users convenient access to temporary service upgrades, providing an enhanced and personalized subscriber data experience, specifically tailored to meet their unique needs.
Join me today at 11am EST for a live chat session in the Data Experience Showcase Lounge where we can talk more about how you can implement upsell offers to increase ARPU.
And don’t forget to tweet about the Data Expereience Solution at #DESLaunch for a chance to win a Motorola Xoom tablet!