BLOGGER: MOSHE KAMAR
Luckily, I like playing chess. I like the fact that it’s a game where you have to check every move that’s made, be it the move you’re planning on playing or that just made by your opponent.
Although I can’t claim any great prowess in the game, chess has taught me one important lesson [...]
What works in the forests of Chile is also true for the world of local advertising. No one company has the complete answer to the challenges facing our industry following the decline of print media and the move to mobile devices for search and purchasing of local services on the go. Which is why Amdocs, a leading vendor of software and services to local advertising publishers, and the Zap Group, the publisher of the top Israeli local consumer destinations in digital and print media, have joined forces to hold an Innovation Day with carefully selected start-up companies and other technology and local advertising experts. The day promises to be a very insightful and productive event, with discussions on such critical issues as creating a winning local experience in mobile media, and implementing sales productivity tools to streamline the value selling in local advertising market.
