What do you think is the main objective behind service providers’ Wi-Fi strategy? Service differentiation – offload – monetization? We recently surveyed more than 30 global operators, and asked operators to rank the top three objectives for leveraging Wi-Fi in their future growth strategies. 40% identified service differentiation as their number one objective; with 30% identifying data offload as their top objective. If we had conducted the same survey a year ago, it’s highly likely that data offload would have resoundingly been cited as the main objective. It’s clear that offload still remains very important to operators as it delivers medicinal value in relieving congested mobile broadband networks. However, ... More >>
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