Yes, it’s that time again! Vacation is over and the kids are back in school. My 8-year-old daughter informed me this year that is was time for her to get connected. She demanded a Facebook account, a mobile phone and an email account. I took a hard line on Facebook, gave in to the email account and postponed the phone discussion. The conversation got me thinking about telecommunications plans marketed to children. How are service providers approaching this lucrative market segment? First I was interested in doing some quick background research. Growing Wireless, a helpful website run by CTIA-The Wireless ... More >>
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Porter’s Place: a Marketing Strategy Blog is a forum for me to bring unique marketing campaigns to your attention, share analysis of service providers’ marketing strategies, discuss general market trends and report on important Amdocs events. I want to start a dialogue, so don’t be shy with your comments.
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