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Porter’s Place: a Marketing Strategy Blog is a forum for me to bring unique marketing campaigns to your attention, share analysis of service providers’ marketing strategies, discuss general market trends and report on important Amdocs events. I want to start a dialogue, so don’t be shy with your comments.
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Tag Archives: Social Media
No one to talk to
Service providers are working hard to minimize and prevent calls to their call centers, for obvious reasons. But they shouldn’t be minimizing the promotion of their support services. Customers want to know they have access to a variety of reliable and integrated support channels, including Web self-service, social media, online forums, and yes, call centers, too. The customer experience continues to drive brand loyalty and in today’s connected world, full-fledged 24/7 support certainly beats having “no one” to talk to. More >>
