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Porter’s Place: a Marketing Strategy Blog is a forum for me to bring unique marketing campaigns to your attention, share analysis of service providers’ marketing strategies, discuss general market trends and report on important Amdocs events. I want to start a dialogue, so don’t be shy with your comments.
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Tag Archives: Intouch
The answer is simple (actually, it’s simplicity)
After Verizon Communications Inc. announced that it was stopping unlimited plans for the iPhone, a batch of stories and blog entries appeared telling us that unlimited is dead. After all, Chief Financial Officer Fran Shammo was quoted as saying that unlimited data plans, such as the $30 per month plan that Verizon had offered to iPhone subscribers, are “not a long-term solution.” The data crunch is certainly very real and service providers must deal with it. But like spring flowers that reappear every year after brutal winter rains, I don’t believe that we’ve seen the last of unlimited data plans. ... More >>
Speed, Singapore and Service
In an effort to ease the data crunch, some providers are launching priority mobile broadband services. For instance, Singapore SingTel announced a new “Priority Pass” service that gives priority to customers on its existing 7.2 Mbps and 21 Mbps mobile broadband plans when the network is taxed. Executive VP Yuen Kuan Moon said the service will be a free add-on for customers and compared it to an “extra lane on the expressway” when Internet traffic becomes congested. Is this network discrimination? I don’t think so. It is important to note that this service is offered free to high value customers ... More >>
