At Mobile World Congress a month and a half ago, someone snatched my wallet from my purse in broad daylight. My two credit cards, some cash and my driver’s license were gone. They can all be easily replaced, but it will be more difficult to improve my shaken sense of security. Luckily, my phone and [...]
I follow several The X Factor programs around the globe quite closely. Beyond really enjoying the program, I love looking for that intangible “it” quality possessed by certain artists. Yossi Lemel, Robert Webb and I got to feel like Simon Cowell as judges for the Amdocs-sponsored The Art of Convergence competition. Young designers from various [...]
I originally intended to write this blog post about positive trends in 2012 much closer to January 1, but I was busy planning a big celebration. I’m of course referring to Amdocs’ upcoming 30th anniversary year (what did you think I meant?). Keep an eye on this space for more details …
And speaking of the [...]
What do bloggers, militaries and fundraisers have in common? They are all constantly thinking about how to increase loyalty. We know this is also an issue that service providers are struggling with – 82 percent of them said in a recent survey that Amdocs conducted together with Informa Telecoms & Media that customer loyalty programs [...]
Don’t get too excited – I’m not talking about finding the next Tyra Banks or Heidi Klum. During my recent interview on Amdocs’ YouTube channel, I made the case that the fundamentals of the pay TV industry are rapidly changing and require a new approach from service providers. As consumers transition from “push” to “pull” [...]
Porter’s Place: a Marketing Strategy Blog is a forum for me to bring unique marketing campaigns to your attention, share analysis of service providers’ marketing strategies, discuss general market trends and report on important Amdocs events. I want to start a dialogue, so don’t be shy with your comments.
Twitter: @amdocsinc
Amdocs blogs