What do bloggers, militaries and fundraisers have in common? They are all constantly thinking about how to increase loyalty. We know this is also an issue that service providers are struggling with – 82 percent of them said in a recent survey that Amdocs conducted together with Informa Telecoms & Media that customer loyalty programs would be “very important” or “important” over the next five years to their companies’ strategies. But how can service providers increase customer loyalty? Their very perceptions of loyalty, and how to increase it, are quickly changing. To find out how, please read my latest post at RCR Wireless News. As always, comments are welcomed and appreciated, especially from loyal readers.
Eric Danis is a content specialist at Amdocs who writes blog posts for Amdocs Voices, provides editorial assistance to Porter’s Place and writes for Amdocs’ other blogs. When not creating and editing content or thinking about the Boston Celtics, Eric enjoys spending time with his wife and two energetic children.
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Porter’s Place: a Marketing Strategy Blog is a forum for me to bring unique marketing campaigns to your attention, share analysis of service providers’ marketing strategies, discuss general market trends and report on important Amdocs events. I want to start a dialogue, so don’t be shy with your comments.
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