Don’t get too excited – I’m not talking about finding the next Tyra Banks or Heidi Klum. During my recent interview on Amdocs’ YouTube channel
, I made the case that the fundamentals of the pay TV industry are rapidly changing and require a new approach from service providers. As consumers transition from “push” to “pull” and TV converges with the Internet, what will be the next big thing? An argument can be made for prepaid TV, which will help service providers increase ARPU and target specific viewers (such as sports fans). In what other clever ways can providers leverage prepaid TV?
Dana Porter is the head of Amdocs’ global marketing. She is responsible for developing Amdocs’ vision, delivering strategic insight to customers and bringing Amdocs’ products, services and solutions to market.
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Porter’s Place: a Marketing Strategy Blog is a forum for me to bring unique marketing campaigns to your attention, share analysis of service providers’ marketing strategies, discuss general market trends and report on important Amdocs events. I want to start a dialogue, so don’t be shy with your comments.
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